Monday, January 30, 2012

Haglöfs new ski jacket wins international award...


Haglöfs has been given the ISPO Award for its new ski jacket Vassi. The award will be presented to Haglöfs at a ceremony at ISPO Munich – the leading international sports business trade show taking place 29 January to 2 February 2012.

Haglöfs’ Autumn/Winter 2012 ski jacket Vassi has been developed in close collaboration with professional freeskiers and Haglöfs Friends Per Jonsson and Asbjørn Eggebø Næss.  The aim behind Vassi was to create a ski jacket capable of meeting the requirements of even the most passionate skiers. Now Vassi claims its first success even before it hits the shelves.

Haglöfs will be presented with the ISPO Award in the category Action Apparel for the Vassi Jacket at the ISPO Munich sports business trade show. The jury, comprising international sport journalists as well as experts from trade and design, chose Haglöfs’ jacket based on criteria such as innovation, design and performance.

“The Vassi Jacket is a combination of many good details that a jacket must have in order to be especially user-friendly,” says Kuno Prey, Professor of Product Design and jury member.

“We have been working to extend the collaboration with our Haglöfs Friends for some time, aiming to incorporate their experience, thoughts and ideas into our product development process. The award is conformation that this strategy has been successful,” explains Nicholas Warchalowski, CEO of Haglöfs.

Wow - and it's bright!...

2 comments:

  1. It's really bright :)! Congrats with the award, they deserve it.

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  2. Looks great, looking forward to trying the Vassi out... James

    ReplyDelete